Coachella Style Roundup

Coachella, the annual music and arts festival held in Indio California, certainly didn’t disappoint this year!  In addition to spectacular performances by Bon Iver, Noel Gallagher and yes, even Tupac, we were focused on the amazing display of individual style.  Coachella was definitely a source of inspiration for us to start compiling style ideas for upcoming summer concerts.

Until the next music fest…



A summer ready look with a great hat, lots of denim and Minnetonka Calf Hi 3-in-1 Boots. Credit: FabSugar



Trend spotted! Animal prints were everywhere at Coachella. Credit: Harper's Bazaar

Festival style wouldn't be complete without a pair of perfect cutoffs and fringe boots. Featured here are Minnetonka's Calf Hi 3-Layer Fringe Boots. Credit: Harper's Bazaar

A colorful headband and plenty of fringe tops off this vintage inspired boho look. Credit: Volcomunity

Kicking off the first weekend of Coachella in Minnetonka style featuring the Tramper Ankle Hi Boot. Credit:

Win custom-made mocs from Wren x Minnetonka

Click here for details on the 2013 Limited Edition Minnetonka x Wren collaboration!  

To celebrate our collaboration with Wren, Minnetonka will be custom making 10 pairs of the Wren x Minnetonka exclusive navy/red Thunderbird II mocs as seen in the Wren F/W 12 launch film “Beware of Young Girls.”  This style is exclusive, so this will be your only chance to be one of the few lucky people to own a pair — made just for you!

Congratulations to the winners of the Wren x Minnetonka giveaway!  

Heather Marie Martin
Megan Bain
Rena Baradi
Hailey Wanless
Trina Bird
Heather Rasmussen
Molly Dusek
Jenny Rose
Marcie Jackson
Allison Rogers
Thank you to everyone who entered the giveaway!  Keep checking the Minnetonka blog for future Minnetonka giveaways!


Giveaway Entry Details & Rules:

  • Add your name, email and country to the comment section of this post for entry
  • To be eligible, you must LIKE the Minnetonka Facebook page (or already be a fan!)
  • One entry per person
  • Sorry, but you must live in the US or Puerto Rico, and you must be 13 or older
  • Enter between 12AM Central Time, Monday, April 16, 2012 and 11:59 PM Central Time, Tuesday, May 15, 2012. We will randomly select ten winners and will post his or her name on the Minnetonka blog by Friday, May 18, 2012 in addition to sending an email.
  • Custom mocs will be made and delivered to winner in approximately 3 weeks.
  • Our Privacy Policy


Wren Fall 12 Featuring Wren x Minnetonka Thunderbird II Moc


Wren Designer, Melissa Coker, models the Minnetonka Limited Edition Leopard Moc for Fall 2012

Click here for details on the 2013 Limited Edition Minnetonka x Wren collaboration!  

Recently Minnetonka tapped into our inner California girl through a collaboration with LA-based fashion brand, Wren. The idea sparked when Wren designer, Melissa Coker, shared her personal history and passion for our classic brand, and proposed we collaborate for her Wren Fall 2012 Collection presentation.  The more we learned about the inspiration and free spirit of the Wren line, our shared celebrity fans (Reese Witherspoon, Kiera Knightley, and Kirsten Dunst have worn both Minnetonka and Wren), and our mutual passion for inspiring an individual sense of style, the more we knew this was the beginning of a beautiful friendship.

Last week, the Wren F/W 12 line was previewed in NYC, including a screening of the brand’s launch film, “Beware of Young Girls,” featuring fashion blogger Tavi Gevinson. Amid the buzz and excitement of the week,  Melissa took a few minutes to share the inspiration behind the Wren line and her personal Minnetonka story.

Q: Tell us about your background and how the Wren line came to be.

A: Wren was the fruit of a decade working in the fashion industry. I’ve worked in editorial for a handful of fashion magazines, including Vogue, and W Magazine, then I began consulting for corporate apparel companies. In 2007 when I couldn’t find certain items that I wanted in the market, I designed them myself. When the group was done, I’d edited a complete collection. I showed the group to Humberto Leon and Carol Lim of Opening Ceremony, and they bought the entire collection for their stores. Wren was born!

Q: Where did the name Wren come from?

A: It is named after Jenny Wren, a character in a Dickens’ novel Our Mutual Friend.

Q: Who do you think the “Wren” girl is?

A: She has a personal sense of style. She’s someone who knows what she likes and isn’t a victim to fashion trends.

Q: Do you have a muse?

A: I love the style of girls like Gia Coppola, Tennessee Thomas and Leith Clark.

Q: What’s your Minnetonka story?

A: I have such a personal, emotional relationship to the brand as it is a part of my history. I was born and bred in Lake Forest, Illinois, so we spent summers in Wisconsin. The highlight of each trip was a brand new pair of Minnetonka moccasins. These prized shoes would be worn into the ground year in and year out, gleefully replaced at the start of the new summer.

I love the authenticity of the brand. It’s a genuine piece of Americana. Wearing Minnetonkas makes me feel effortlessly stylish. It doesn’t get better than that!

 Q: What made you reach out to Minnetonka?

A: As I began working on the Fall 12 line, still in my Minnetonkas after all these years, I started thinking what a perfect pairing and great fit this would be, not only for Wren, but also for me. That sense of history and authenticity made for a great collaboration.

Q: How does Minnetonka fit into your Fall 12 collection?

A: I love pairing Minnetonka moccasins with skirts and dresses – it lends an air of unstudied and casual ease that Wren is very much about. We used classic, primary colors that we mixed and paired with bolder prints.

 Q: What’s next for Wren?

A: We’re in the midst of designing Holiday 2012: lots of sequins and color!

Melissa’s Favorites

Q: Favorite way to spend a week off: With my grandparents

Q: Favorite color?: Blue

Q: Favorite Book: The Great Gatsby

Q: Favorite City: New York

Q: Favorite leisure time activity: Hiking in Griffith Park, and shopping flea markets


Wren x Minnetonka Collaboration

Minnetonka worked with Melissa to design three exclusive Minnetonka mocs based off two of our classic styles for her F/W 12 presentation. Wren x Minnetonka mocs include the Leopard Kilty (a similar Limited Edition leopard style is coming soon!), the Royal Navy/Red Thunderbird II, and the Royal Navy/Red Kilty moc. Browse some of the Wren x Minnetonka looks here. Stay tuned for details on how you could win a custom made pair of one of the Wren x Minnetonka styles!

Wren F/W 12 Launch Film featuring Minnetonka and Tavi Gevinson

Tavi Gevinson stars in the Wren F/W 12 Short Film, "Beware of Young Girls

Click here for details on the 2013 Limited Edition Minnetonka x Wren collaboration!  

Minnetonka’s 2012 collaboration with Wren designer, Melissa Coker was unveiled last week at the Wren F/W 12 preview party, which featured a screening of their launch film, “Beware of Young Girls.” Directed by Maximilla Lukacs and Sarah Sophie Flicker, the film stars fashion blogger and editor of Rookiemag.comTavi Gevinson. Tavi performs an excerpt from the song written under the same name by the late Dori Previn.

Produced exclusively for Wren’s Fall 2012 presentation, the Minnetonka Navy/Red Thunderbird II is featured within the film and in outtakes from the shoot. Stay tuned for more news on this exciting collaboration and how you could win a pair of the exclusive Wren x Minnetonka Thunderbird II mocs for yourself!