Store Spotlight: Berkshire General Store

Minnetonka Store Spotlight:  Berkshire General Store 25 Edison Drive, Wayne NJ, 07470

Today we’re excited to spotlight Berkshire General Store of Wayne, New Jersey a third generation, family owned business since 1972. Find out more about the Berkshire General Store in our Q&A below!

What is your Minnetonka story?
Minnetonka has been in our store for over a decade. What started as a small business of just a few basic moccasins has turned into one of our best sellers, with a variety of different styles and colors for men, women, and children.

From sandals, to casual slip ons, to boots, Minnetonka provides a variety of choices for each customer that enters our door. This American classic fits in perfectly with the style of our store.

What is the most popular Minnetonka style in your store?
The Leopard Kilty Moc is one of our best sellers. We find most of our customers buy these as a back to school gift for their daughters (seeing as we’re located relatively close to the local high-schools). Our smaller sizes always fly off the shelves.

A close second would be the 5-Layer Fringe Boot due to it’s fashionable, iconic look that appeals to many.

What is your favorite pair of Minnetonka mocs or boots?
They’re all great and have that unique look that everyone gravitates to, but if we had to narrow it down, it’d have to be the Classic Moc in dusty brown for men and the 5-Layer Fringe Boot in black for the ladies.

What are a few must see destinations near your store?
We are very fortunate to be located in such a diverse area. The Great Falls of the Passaic River is a prominent waterfall of about 77 feet (23 m), and is located no more than 15 minutes away from our store.

Garret Mountain, our county’s major recreational area provides visitors with grass fields, several miles of walking and running trails, basketball courts, picnic areas, along with a breath-taking views of northern New Jersey and the New York City skyline. The sunset is a must-see here.

Blogger Spotlight: Roots and Feathers

Blogger Spotlight:  Laura of Roots and Feathers

Whose style inspires you?
I’m very inspired by the fashion of the 60’s and 70’s.  The earthy flowerchild pattern, the textures like velvet and fringe, the free flowing styles, etc.  I also love more urban bohemian styles usually seen on Kate Moss and Mary Kate Olsen.

My favorite clothing designer and style icon would have to be Novella Royale.  I’m completely in love with everything they make. Pinterest has been a great source of inspiration.  Especially from the everyday outfits you see through people’s outfit posts.  Everyday street style is just as inspiring to me as fully thought out lookbook images.

What’s your Minnetonka story?
I have been a forever fan of Minnetonka, but have only actually owned a pair for a few years now. I got a pair of the Back Zipper boots from a friend and fell in love.  Fringe and suede are two of my favorite things, so it was only natural.  Since I first laid eyes on the El Paso mocs I feel like I found my personality in a shoe.  In a way, since newly owning these mocs, I feel like my Minnetonka journey is just beginning.  Like I have just found a new best friend that I can’t wait to go on coffee dates, concerts, and long car rides through the countryside in!

If you could explain your style in one word or phrase what would it be?
Bohemian, free spirited with a love for layers.

What song do you currently have on repeat?
I have played the new self titled Civil Wars album to death since it came out.

My Minnetonka must-have item is…the El Paso Moc.

What’s your favorite city and why?
I have not done a huge amount of traveling in my life… but my favorite place I’ve ever visited has to be either Olympia Washington or Austin Texas.  I visited Olympia when I was about 20 years old and fell in love with the beautiful community that was there, the farmers markets and the thrift shops.  Austin is only two hours away from home, but it will forever have a place in my heart for its wonderful thrift shops, Jo’s coffee, Bouldin cafe and great music.

Visit Roots and Feathers this week and enter to win one of the three Minnetonka products Laura styled!