Minnetonka Mural Project

Before & After: A Minnetonka green space transformed

When faced with an empty outdoor space at our Minneapolis headquarters, Minnetonka employees along with artist Andrea Avery, creatively came together to construct a beautiful mural capturing the essence of Minnetonka and in turn creating a gorgeous green space for all to enjoy.

Watch how this timeless piece of art came to be and learn more about artist Andrea Avery’s Minnetonka story and the inspiration behind the Minnetonka Mural Project.

Minnetonka employees letting their creative juices flow!

Meet the Artist: Andrea Avery

What are some of the techniques you used to create this Minnetonka mural?
To tackle a mural of this size, it can be approached in many different ways. First, this was a true collaboration with the Minnetonka team and myself. The concept was developed and executed together.

We freehand painted many of the trees and shrubs, and used different spray painting and stencil techniques for the leaves. We projected the logo to make sure it was as accurate as possible. The woodland animals are all prints of paintings I have done, which were then wheat pasted on the mural. About a dozen Minnetonka employees were involved in the creation of the mural, from the design, to putting up scaffolding, to actually taking different shifts to help paint. This was a really great collaborative effort that fully transitioned the space.

Minnetonka Mural Team: Creative Manager Mark Bahn, artist Andrea Avery & Director of Marketing Kalyn Waters

What does Minnetonka mean to you and how did that translate into this mural project?
I grew up in a small tourist town in northern Wisconsin called, Chetek. You could buy Minnetonka moccasins at the local dime store, so the beaded Thunderbird has become a symbol of nostalgia and Americana to me and my family. I’ve  had a pair ever since I can remember. My mom also wears Minnetonka moccasins so I guess you could say they are a staple fashion piece in the Avery family.

When I think of Minnetonka the first thing that comes to mind is “handmade.” Minnetonka reminds me of home– being out on the lake fishing or on a hike in the woods. That was largely the inspiration for this mural project, the natural surrounding of the north woods as well as the changing of the seasons.

 

 

My Minnetonka Story: Jenni Pettersson

Jenni's Toubkal hike in her favorite pair of Hi Top Back Zip Boots

What’s your Minnetonka story? Minnetonka fan Jenni Pettersson of Gothenburg, Sweden sent us these amazing snapshots from her hike up Toubkal mountain in southwestern Morocco in her Minnetonka boots!

Jenni & her friends hiking to the top of Toubkal

Following a road trip through the Atlas Mountains, Jenni and her friends spontaneously decided to hike Toubkal, the highest peak in North Africa.  Since the hike is 13,671 feet (4,167 meters) Jenni and her friends spent over 9 hours hiking to the top, all while in her favorite pair of Minnetonka Hi Top Back Zip Boots! Jenni told us that at the end of her hike, her boots were a little dusty, and her legs were certainly tired, but her feet were happy thanks to her comfortable Hi Top Back Zip Boots!

Thanks Jenni for sharing your incredible Minnetonka story with us!

A little dusty from the hike but still comfy!

Toubkal, the highest peak in North Africa

 

Minnetonka x Wren – Limited Edition Collaboration!

 

Is it fall yet? We can’t wait to share our new Fall Limited Edition collaboration with you right now – the Minnetonka x Wren moc!  Minnetonka collaborated with women’s ready-to-wear brand Wren, founded by former Vogue and W fashion editor, Melissa Coker, to create this classic style moc featuring luxe deerskin and metallic beading, available here for purchase for a limited time.

How did this partnership of two classic brands join forces you ask? Melissa’s love for Minnetonka began as a child growing up in the Midwest, spending summer vacations in Wisconsin. The  highlight of each trip for her was buying a new pair of Minnetonka moccasins. Fast forward to Fall of 2013, and Melissa worked with Minnetonka to develop this new take on the iconic Thunderbird moccasin, the style that started out her Minnetonka love affair as a young girl.

To unveil this exciting collaboration, we channeled our inner 1960′s free spirit girl and partnered with award-winning filmmaker, Maximilla Lukacs and the indie pop band, Guards, to create an exclusive acoustic music video of their song “Not Supposed To.” Maximilla shot in a style reminiscent of 1960′s documentary filmmaking, including the use of Super 8 film stock for super saturated colors, which make the Wren dresses worn by Guards’ Kaylie Church, pop alongside the Minnetonka x Wren Mocs.

Front left to right: Wren designer Melissa Coker, Filmmaker Maximilla Lukacs, Minnetonka Marketing Manager Kalyn Waters; Back: Guards

Behind-the-video shot of Kaylie Church, member of Guards, wearing the Minnetonka x Wren moc paired with a Wren leopard dress

Push play below to see how the acoustic video turned out – and click here to purchase the Minnetonka x Wren moc!

 

 

My Minnetonka Story: Sarah Frisvold

Sarah in her favorite pair of Beaded Ankle Boots!

 

My Minnetonka Story: Sarah Frisvold

What was your first pair of Minnetonka moccasins?
My Beaded Ankle Boots! These little gems hold a very special meaning to me. My husband and his family have been going to Lutsen, MN for many years for vacation at the end of each summer.
 
The first time my husband brought me along for this vacation he proposed to me on our way there. It is now always a tradition to purchase a pair of Minnetonka moccasins while on the way to Lutsen and this was the pair that I purchased on that first trip.

What is your favorite memory involving your Minnetonka moccasins?
Purchasing these moccasins in the same trip that my husband proposed to me has to be by far my favorite memory.  Everyone in my husband’s family has Minnetonka moccasins, and we all love them.
 
How far have you and your Minnetonka mocs traveled?
I brought these Beaded Ankle Boots with me when we got married a year and a half later in Las Vegas and these moccasins have now traveled to Vegas, Wisconsin and Minnesota!

Tell us your Minnetonka story!
Do you remember your first pair of Minnetonka moccasins? Are you a lifelong Minnetonka fan? Tell us your Minnetonka story!

We would love to hear your Minnetonka memories.  Please answer the following questions, sharing your Minnetonka story with us.

  • What was your first pair of Minnetonka moccasins or boots?
  • Where were your first pair of Minnetonka mocs purchased?
  • What is your favorite memory involving your Minnetonka mocs?
  • How far have you and your Minnetonka mocs traveled? (i.e. Coolest city you’ve visited in the world wearing your Minnetonka mocs)
  • Describe your Minnetonka style.


Email us your story along with a photo of yourself (past or present) in your Minnetonka mocs at myminnetonkastory@minnetonkamocc.com.  If your story is selected we will send you a free pair of Minnetonka mocs, your choice!

Please include your contact information including name, email and phone number so that we may contact you with further questions!

My Minnetonka Entry Details & Rules:  

  • Email your story to myminnetonkastory@minnetonkamocc.com, answering the above questions and providing requested images
  • Submission must include full name, age, and address
  • To be eligible, you must LIKE the Minnetonka Facebook page (or already be a fan!)
  • One entry per person
  • Sorry, but you must live in the US or Puerto Rico, and you must be 18 or older
  • If your story is selected, you will be notified in advance. Upon submission you release all provided materials to Minnetonka for potential use on the Minnetonka Moccasin blog, Facebook and Twitter pages.
  • Winners will have their choice of moccasins or slippers. Prizes will be mailed within 2 weeks of story spotlight.
  • Our Privacy Policy 

My Minnetonka Story: Ramsey Griffin

Ramsey in her favorite pair of Minnetonka Kilty Suede Mocs

My Minnetonka Story: Ramsey Griffin

What was your first pair of Minnetonka mocs?
When I was a freshman in high school, I found my first pair of Minnetonka Kilty suede mocs at a thrift store and remember thinking that $6 was far too pricey for a pair of shoes that I’d likely wear out in a few months. I nearly passed them up, but they still had the tags on them. The cashier rang them up the wrong way and I ended up getting them for half price, $3 dollars. Those mocs were pretty tough, seeing as how I put them through anything and everything. That pair lasted me four years.

What is your favorite memory involving your Minnetonka moccasins?
I’m a photographer, and everywhere I go, my mocs go. They’ve forded rivers, scaled mountains, and seen the backside of more “no trespassing” signs than I’d like to count. Adventures like that with the people I care about in places that no one has ever seen before–those are my favorite memories.

How far have you and your Minnetonka mocs traveled?
Sure, my mocs have felt the big streets of Atlanta, New York, and London. But the farthest they’ve traveled is into the abandoned towns, schools, churches, and homes of the deep south. No, maybe they didn’t go very far by means of distance from the modern suburb in which I live, here, in Alabama; but, they’ve seen an era that’s so far gone that the only way to reach it is to climb over fences and through briar bushes to discover what modern America has forgotten.

Describe your Minnetonka style.
I wear what’s comfortable to me– things I can throw on, and things I can depend on. Minnetonka Moccasins seem to be what suit me, because they suit everything. I’m an adventurer, and adventurers need shoes that can go where they go, wherever that may be.

Tell us your Minnetonka story!
Do you remember your first pair of Minnetonka moccasins? Are you a lifelong Minnetonka fan? Tell us your Minnetonka story!
We would love to hear your Minnetonka memories.  Please answer the following questions, sharing your Minnetonka story with us.

  • What was your first pair of Minnetonka moccasins or boots?
  • Where were your first pair of Minnetonka mocs purchased?
  • What is your favorite memory involving your Minnetonka mocs?
  • How far have you and your Minnetonka mocs traveled? (i.e. Coolest city you’ve visited in the world wearing your Minnetonka’s)
  • Describe your Minnetonka style.


Email us your story along with a photo of yourself (past or present) in your Minnetonka mocs at myminnetonkastory@minnetonkamocc.com.  If your story is selected we will send you a free pair of Minnetonka mocs, your choice!

Please include your contact information including name, email and phone number so that we may contact you with further questions!

My Minnetonka Entry Details & Rules:  

  • Email your story to myminnetonkastory@minnetonkamocc.com, answering the above questions and providing requested images
  • Submission must include full name, age, and address
  • To be eligible, you must LIKE the Minnetonka Facebook page (or already be a fan!)
  • One entry per person
  • Sorry, but you must live in the US or Puerto Rico, and you must be 18 or older
  • If your story is selected, you will be notified in advance. Upon submission you release all provided materials to Minnetonka for potential use on the Minnetonka Moccasin blog, Facebook and Twitter pages.
  • Winners will have their choice of moccasins or slippers. Prizes will be mailed within 2 weeks of story spotlight.
  • Our Privacy Policy