Minnetonka Store Spotlight: DNA Footwear 273 Lafayette Street, New York, NY 1001
What’s your Minnetonka story?
Keeping up to date with the current trends and fashion in New York City isn’t always easy. The good news is that with six locations in some of Brooklyn’s stylish neighborhoods like Williamsburg and Greenpoint, DNA Footwear always has the newest trends hot off the press.
This spring we opened our first Manhattan store, located on the corner of Prince St. and Lafayette St., in the center of the Soho shopping district. This new vintage-inspired space takes the rustic feeling of Brooklyn and combines it with the trend setting styles of Manhattan, just like our favorite pairs of Minnetonka mocs! Their combination of classic style, hipster-chic and casual fashion are some of our favorite characteristics of the Minnetonka brand.
What’s the most popular Minnetonka style in your store?
The most popular styles in our Soho store would be the Monte Carlo Low Wedge Sandal followed by the Kilty Suede Moccasin. People love styling the sandals with summer casual clothes and the Kilty mocs work all year long. They’re a New York closet staple!
What’s your favorite pair and how do you like to style your mocs?
This question sparked a heated discussion in our Soho Store! For our store employees, the decision was split evenly between the Kilty moc and the El Paso style.
For styling the brand, we are partial to styling Minnetonka moccasins with casual fashion choices. The shoes go perfectly with a pair skinny jeans and chunky sweater, or simple top and cardigan. Even with this more casual relaxed look, focused on comfort, New York City style still takes center stage in all our outfits.
What are a few must see destinations near your store?
Since our Soho store is located right in downtown Manhattan, it’s hard to do anything else than try out all the amazing restaurants on every block!
Mac Bar, right around the corner, is a great place to pick up some delicious gourmet mac and cheese. They have great flavors to choose from, including lobster mac and duck mac and cheese! If you’re looking for a place to get a great cup of coffee check out Le Colombe. It’s right across the street from our store and we pop over all the time. Really anywhere you turn in this neighborhood you’re guaranteed to find something delicious to enjoy!