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Our Story

Our Story

1946

BORN IN A GIFT SHOP

It began in 1946. Americans took to the open road – they’d pile in their cars and take any highway west. They sought natural wonders and roadside attractions and returned home wearing Minnetonka moccasins. Sold alongside giftshop mainstays such as glassware and postcards, customers could find mocs for a starting price of $3.80.

1946
1955 1955

THE THUNDERBIRD MOC

Introduced in 1955, the iconic Thunderbird moc features the legendary creature considered a supernatural bird of power and strength. This style became a worldwide fashion favorite during the 1980’s Urban Cowboy trend and today is recognized around the world as our most iconic style. 

THUNDERBIRD
1960-1970 1960-1970

SUMMER OF LOVE

Hippies redefined American identity through individuality. Fringe and moccasin styles became one way in which they expressed themselves. Launched in the Summer of Love in 1967, the Classic Fringe boot was released, providing an outlet for men and women alike to showcase their spirit through style

CLASSIC FRINGE
1980 1980

THE DRIVING MOC

In 1986 we introduced our first driving moc. Young men and women discovered they were not only a driving go-to, but the perfect comfortable fashion statement.

Driving Moc
1990-2000

FROM MOCS TO SANDALS

SILVERTHORNE
2000-2010

BOHEMIA IS BACK

From worldly music festivals to the feet of top models and Hollywood actresses, Minnetonka styles led the way as an essential for the boho chic lifestyle. Originally introduced in 1968, the Front Lace Knee High Boot made a resurgence in the mid-2000’s and celebrates its 50th anniversary in 2018.

KNEE HIGH FRONT LACE
TODAY

EVOLVE WITH PURPOSE

We remain a proudly independent, 4th generation family-run business that is dedicated to preserving the unique hand craftsmanship of our products. Our sustainable employment practices ensure that we’ll continue to produce the highest quality products for generations to come.