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Our Commitment Plan

Our Commitment to the Native American Community

Updated: January 2025

Minnetonka has been a family-run company since its founding in 1946. Four generations in, we are proud of the business we have built and humbled by the decades-long loyalty of so many of our customers. However, we would like to directly address two questions that have often been asked of us (rightfully so): Is Minnetonka Native-owned? Does Minnetonka support Native American people or causes?

Minnetonka is not a Native-owned business. When we started in 1946, Minnetonka was one of many companies who sold handcrafted moccasins and Native-inspired accessories to roadside gift shops.

We recognize that our original products, some of which are still sold today, have been appropriated from Native American culture. Not just the products have been appropriated; we have also come to learn that even the word “moccasin” is an anglicization of the Ojibwe word “makizinan.” We first publicly acknowledged our appropriation in the summer of 2020, but it was long overdue. We deeply and meaningfully apologize for having benefited from selling Native-inspired designs without directly honoring Native culture or communities. While Minnetonka has evolved beyond our original product set, moccasins remain a core part of our brand, and in 2020 we began to step up our commitment to the culture to which we owe so much. We are dedicated to honoring our commitment to Native American communities with our actions going forward.

For many years, we have privately supported Native causes in our home state of Minnesota — but simply giving back is not enough. We are taking a more active and public stance in supporting Native communities.

We have been listening to and learning from voices in the Native community to live up to and expand upon the action plan we originally developed in fall of 2020. We are grateful to our Native American advisors, who continually provide valuable insight and counsel on our plans and the specifics of its execution. To deepen our commitment, we have hired one of our advisors, Adrienne Benjamin, to be our Reconciliation Advisor. Adrienne is an artist and community activist who is Anishinaabe and a member of the Mille Lacs Band of Ojibwe. She has been an integral part of Minnetonka’s commitment planning. Click here to read more about our partnership with Adrienne in her own words.



Together with the insight from our advisors, we have created a plan with five key commitments to the Native American community. Here are the steps we’ve taken in the last year and insight into where we’re headed:

1. DESIGN COLLABORATIONS:

Design collaborations: As a footwear company, our design collaborations provide opportunities for talented artists, designers, and creators to receive recognition for their work and be paid for it through design fees and royalty payments on product sales.


We are committed to collaborating with local Native American artists and exploring potential partners for future collections. Learn more about the artists behind Minnetonka’s design collaborations here.. To keep up to date on our latest collaborations, join our email list or follow us on Instagram or Facebook

2. BUSINESS IMPACT:

We believe one of our roles as a company is to help make an impact by partnering with Native-owned businesses. We work with a wide range of vendors and suppliers, for everything from footwear materials to packaging to paper products. We will continue to seek out more and more Native-owned businesses as potential business partners. So far, the Native-owned companies we’ve done business with include:

Visions Printing

Skyy Screen Printing

Teton Trade Cloth

3. OUR BRAND:

In 2021, we redesigned our logo to remove culturally appropriated symbols. You can see more about our logo redesign here. To do our part in raising awareness, sharing knowledge, and broadening perspectives, we are also continuing to make updates to the language we use in telling our story and describing our products. These updates will provide greater transparency and more direct acknowledgment of Native American influence across our website, packaging, and other communication channels.

4. OUR PEOPLE:

CONTINUING EDUCATION We are committed to creating a workplace that values and respects individual backgrounds and perspectives. Our entire company regularly participates in employee education sessions with leaders in the Native American community to foster a greater understanding and appreciation of Native issues. So far, we have had educational sessions with:

American Indian OIC

Minnesota Indian Women’s Resource Center

MIGIZI

Adrienne Benjamin

Native Governance Center

Mini Sota Fund

CAREER OPPORTUNITIES We are actively recruiting from Native American talent pools by attending job fairs and building relationships with people and organizations who can help us connect with Native candidates. If you or someone you know would like to work at Minnetonka, please view our careers page.

5. PHILANTHROPY:

Over the years, both the Miller family and Minnetonka have contributed financially toward Native causes. We continue to actively support a number of Native organizations doing important work in Minnesota and beyond. You can learn more here.

PRESS HIGHLIGHTS

Our Native American Commitment has been gaining traction in the community since we made our pledge back in 2020. Here is some of the recent press we have received to acknowledge this important work:


We will continue to move forward in a manner that acknowledges and honors the Native American culture, design, and people who have influenced our brand and business. This journey will remain important to our company forever.

Thank you for inspiring us to do better.


Jori Miller Sherer, Minnetonka President

David Miller, CEO