Reclamation Collaborative

The Reclamation Collaborative is an initiative dedicated to uplifting Native artistry, advancing industry education, and helping to redefine Indigenous representation in fashion. 

 
This ongoing effort, led by Reconciliation Advisor Adrienne Benjamin, brings together a collective of Native artists who are reimagining past designs, reclaiming cultural narratives, and shaping the future of Native artistry within Minnetonka’s collections. 

 
The Reclamation Collaborative will be instrumental in shaping Minnetonka’s reconciliation efforts, meeting regularly with company leadership to guide product development, deepen community engagement, and drive meaningful progress in the brand’s commitment. A critical component of this work includes the phasing out of previously appropriated styles, replacing them with artist-led designs that honor authentic Native craftsmanship and storytelling.