Redesigning a Better futureRedesigning a Better future

Since 1946, Minnetonka has brought comfort to everyone through fine crafted footwear. Today, our brand is taking a meaningful step forward by introducing a redesigned logo. Back in 1965, we were inspired by the straight lines created by a hand-carved wood working tool. Today, we have kept those letters but removed the Native American-inspired symbols we have appropriated.


This logo redesign signals our commitment to better honor the Native American community. We know this logo redesign is an important step on our journey. For more steps we’re taking in partnership with Native American advisors, please visit our commitment page. To better understand our design evolution, we invite you to take a look at our logo through the years.

Minnetonka logo evolutionMinnetonka logo evolution