Our Commitment to the Native American Community
Minnetonka has been a family-run company since its founding nearly 75 years ago. Four generations in, we are proud of the business we have built and humbled by the decades-long loyalty of so many of our customers. However, we would like to directly address two questions that have often been asked of us (rightfully so): Is Minnetonka Native-owned? Does Minnetonka support Native American peoples or causes?
Minnetonka is not a Native-owned business. When we started in 1946, Minnetonka was one of many companies who sold handcrafted moccasins and Native-inspired accessories to roadside gift shops. We recognize that our original products, some of which are still sold today, have been appropriated from Native American culture. This acknowledgement is long overdue, and we apologize for having benefited from selling Native-inspired designs without directly honoring Native culture or communities. While Minnetonka has evolved beyond our original product set, moccasins are still part of our brand DNA, and it is time for us to step up our commitment to the culture from which they came.
For many years, we have privately supported Native causes in our home state of Minnesota — but simply giving back is not enough. We believe we need to take a more active and public stance in supporting Native communities. We intend to move forward in a manner that acknowledges and honors the Native American culture, design, and people who have influenced our brand and business.
We are currently developing a comprehensive plan for how we can take action in a thoughtful and impactful way. This is the first step of a lasting commitment, and we ask for your patience as we listen, learn, and define the path ahead. We plan to provide an update on our progress by the end of October. In the meantime, please feel free to share any questions, comments, concerns, or suggestions by emailing firstname.lastname@example.org.
Thank you for inspiring us to do better.